1. Introduction

Welcome to AF Merchandise. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with us in any way.

This policy complies with the UK General Data Protection Regulation (UK GDPR).

2. Data We Collect

• Personal Information: Name, email address, phone number, billing and shipping address.
• Payment Information: We do not store payment details; transactions are securely processed through third-party payment gateways.
• Account Information: If you create an account, we collect login credentials and purchase history.
• We may also collect technical data such as IP address, browser type, and device information for analytics and security purposes.

3. How We Use Your Data

• To process orders and deliver products.
• To manage customer accounts and provide customer support.
• To improve our website, products, and services.
• To comply with legal obligations.
• To send promotional emails (if you opt-in).

4. Cookies and Tracking Technologies

We use analytics cookies to enhance user experience, analyse website traffic, and personalise content. You can manage cookie preferences via your browser settings.

5. Data Security

We implement appropriate security measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

6. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.